Message testing identifies the best way to articulate your value proposition. The aim being to identify the most effective messaging that communicates your ideas in an impactful and persuasive manner. Message testing is about ensuring you are heard and understood clearly. And, ultimately that you persuade people.
Messaging work is at the heart of what we specialize in for our clients and where we believe more attention needs to be paid. Messaging is about articulating the central value proposition that our clients are attempting to convey to their customers, clients and other stakeholders and doing so in a persuasive manner.
Our messaging process is modeled on our past work for major political campaigns across the country and around the world. Our belief is good messaging is:
As relevant to crisis communications as it is to brand and corporate communications.
Our Message Development Process
We use these steps to design, identify and test what are the most compelling messages that our clients can use to get their story out: