Data-driven strategy
Real-world results

Honan Strategy Group is a data-driven strategic research and consulting firm. Working at the crossroads of politics and Corporate America, we help our clients address their most pressing strategic decisions. For 25 years, we’ve armed political campaigns, Fortune 1000 companies, unions, and advocacy groups with the data and strategy to make their next move the right one.

Trusted by leading national campaigns, mission-driven global brands, unions, and non-profits.

The hallmarks of Honan Strategy Group’s work are:

Data driven strategy

Every recommendation traces back to the numbers.

Senior-level attention

No account handoffs, ever.

Fast turnaround

Campaigns move fast. So do we.

The Company We Keep

Corporate

From brand positioning to reputation risk, market research to message testing, we design research that doesn’t just inform your decisions – it drives decision-making. We uncover what customers think, what they’ll do next, and what will move them.

Public Affairs & Issues Advocacy

We map the opinion landscape, stress-test your arguments, and mobilize grassroots allies through tools like Civic Chorus, our AI-driven constituent activation platform, especially when opposition is loud and the stakes are high.

Political

Campaigns move fast. We help you move faster- with political polling, voter targeting, and communications support built around persuasion of the right voters – in short designing a strategy to help you win tough races.

Capabilities

Polling & Market Research

B2B, consumers, voters
Difficult to reach audiences

Qualitative

focus groups +
in-depth interviews

AI-Deation & Rapid Insight

faster concepting, smarter iteration,
tighter messaging

Thought Leadership Research

publishable findings to generate
media attention

Message, Content, and Ad Evaluation

creative diagnostics +
proof of persuasion

HSG Campaigns

paid phone banks and texting along with grassroots organizing

Outcomes

Results you can use immediately

Clear strategic recommendations
Message guidance you can put straight into communications
Audience segments you can target with confidence
Creative testing to maximize ROI and reduce risk
Publishable insights (when you want to go public)

Our Advantage

Our advantage is the strategy we provide. We deliver tangible insights that inform key decision-making: what to say, who to say it to, and how to most effectively communicate your message. As a boutique consulting firm, we guarantee you will get senior level support throughout your engagement. We pride ourselves on providing our clients with high touch customer service.

Our Affiliations

News & Thought Leadership

Honan Strategy Group, known for its 5 Boro Barometer, regularly publishes timely findings on public opinion, politics, and the issues shaping contemporary public policy.

In the News

The Algemeiner: Mamdani Again Under Fire For Excluding Jews From Judicial Advisory Committee

City & State: Heard Around Town: Sen. AOC (D-N.Y.) ?

City & State: Heard Around Town: Can Mamdani pull it off?

Let’s make the next decision an easy one.

If you need fast, credible insights – and a strategy you can defend – we should talk.

Data-driven strategyReal-world results