Who We Are
- At our core, Honan Strategy Group is a data-driven strategic research and communications firm.
- We are a unique hybrid made up of a political consulting firm and corporate market research and analytics company.
- Leveraging a broad array of research and analytics techniques, we aid our clients (whether it is a company, a brand, or political candidate) by helping to address their most pressing marketing and communication needs.
- Ultimately, we provide our clients with impactful strategies and clear roadmaps to make the most informed data-driven decisions.
WHAT WE DO
Creative Content Evaluation
Social and Digital Analytics
What's Our Edge?
Unlike other research firms, who only provide data dumps, we pride ourselves on delivering our clients a customized strategy to address their business needs.
We focus on identifying need-to-know strategic insights and information to inform important decisions. We separate the “need to know” from the “nice to know.”
Moving the Needle
Research should be designed to help you understand how to move the needle — based not on idle speculation, but on hard data.
We are in this business to serve our clients, and we don’t stop until you are satisfied.
Bradley has delivered for me again and again. Whether it is message testing to identify what does or does not break through or insights about how to launch a new product or offering, I know I can count on Bradley to provide me with insightful and strategic counsel every step of the way.
Matt Derrick Senior Vice President of Member Services, AALU
I have worked with Bradley Honan for nearly a decade on a wide range of projects designed to help clients create, maintain, optimize great brands that stand out, garner attention, and achieve business outcomes. Bradley’s thoughtfulness and ability to get to the bottom of what really matters is what separates him from his peers. Bradley is a collaborative partner and I highly recommend working with him.
Jim Lowell Managing Principal, Monigle
Bradley is a honest, straight shooter – and I should know I have been in the political trenches with him! His advice and counsel is always honest, smart, and sophisticated. I am proud to call him a colleague and friend.
Joe Reubens Partner, The Parkside Group
Bradley Honan helped my team win in 2017 with his accurate polling and assistance with our early messaging. Having just been reelected in a landslide victory despite facing a hostile opposition and intense mudslinging, I want to call out Bradley Honan who contributed to our success. He understands the difficult terrain Democrats face in many parts of Connecticut and gave us valuable data driven intel about how to reach and motivate our voters.
Vicki Tesoro First Selectman, Trumbull, CT
Thank you for all your great work and effort on my behalf. I really enjoyed getting to know you and working with you on the campaign. I was certainly grateful that you went above and beyond what pollsters often do and really gave thoughtful input on an ongoing basis. Terrific working with you. Please feel free to use me as a reference.
Tom DiNapoli New York State Comptroller
Bradley is helping me fine tune my message and appeal. Our message of getting Queens our #FairShare is breaking through and being heard. Bradley is a huge asset to my team, and I recommend him highly for campaigns that want to break through the clutter.
Elizabeth Crowley Former City Councilwoman & Candidate for Queens Borough President
Bradley did a superb job serving as Program Chairman of the Social Media and Web Analytics Summit last April in San Francisco. He stepped into the role at short notice and was extremely flexible throughout the hectic two days – for example, stepping in to moderate the panel for the gentleman who canceled on me at the last minute! He was a huge help in ensuring the smooth running of the agenda and really contributed towards a great summit He did a fantastic job, both in preparation and opening the conference, engaging with our attendees throughout the two days – asking thoughtful questions of our speakers and really engaging attendees in the dialog. You played a large role in making sure the event was a success and on behalf of our team at Innovation Enterprise, thank you! We hope to see you at many more of our events in the future.
Meg Rimmer Senior Global Events Manager, Innovation Enterprise
Bradley helped Bentley University get deep into the psyche of many key audiences that we sought to understand. Bradley and his team were smart, strategic, and highly engaged with their work. Bradley understands how to create and enhance brands in an environment where breaking through is harder than ever. He will work tirelessly to help you succeed plus he has a great sense of humor!
David Perry Former CMO, Bentley University
We would love to hear from you and discuss how we might be able to assist you and your organization.