OPTIMIZING YOUR MESSAGE
Message testing identifies the best way to articulate your value proposition.
- Message testing is used to help determine how to communicate your message clearly, in the most impactful and persuasive way in order to reach your target audience.
- Our messaging process is modeled on our work in the political arena and provides our clients with clear strategic insights and a pre-tested path forward.
- Our belief is that effective messaging must be:
We use the following process to design, identify and evaluate what are the most compelling messages that our clients can use to get their story across: