Using cutting edge public opinion research tools, we work to create, test and identify a compelling core message and do it in a way that is authentic to the candidate and clearly differentiating from his or her opponent.

Our message-testing approach and capabilities help candidates test a wide variety of messages and identify which is most effective in building their case for getting elected or reelected.

Based on our sophisticated understanding of how to communicate and harmonize a candidate’s message, we advise candidates on how best to integrate their messaging throughout their voter contact efforts – whether it is direct mail, television advertising, phone banking, social media or texting.