Moving the Needle

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Our clients come to us when they want to understand how they can most effectively move the needle and achieve business and communications results. We have worked with some of the most well-known brands to help them evaluate and improve their content and advertising.

Our Approach

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  • The research and analytics we conduct is designed to either pre-test the impact of creative content — whether it’s communications, branding, marketing or advertising — before it goes live or after it’s in the marketplace.
  • We quantify the impact the content has on brand health, corporate reputation and various metrics related to moving prospects into and along the purchasing/consideration funnel.
  • Our firm employs a wide range of traditional research and cutting edge digital and social techniques to answer our clients’ most pressing question — namely, how can their marketing and business decisions more effectively drive their business forward.
  • In addition to evaluating what did and didn’t work based on the metrics included, we also focus on identifying what areas of optimization will be most impactful.
  • By doing so, we are able to provide our clients not only with a thumbs up/thumbs down analysis, but also with strategic recommendations about how to make the content even more effective and impactful.