Many political campaigns target too many unreachable or unpersuadable voters and in doing so waste precious time and resources.
One of our firm’s specialties is developing sophisticated statistical models which offer precise and efficient ways to identify and target persuadable swing voters, using a wide range of attitudinal, demographic, psychographic, and technographic profiling.
This approach yields far better results and makes sure your budget is used as effectively as possible.
We have been doing microtargeting for nearly two decades — identifying and working to persuade swing voters.
Micro-targeting help you identify and persuade swing voters and helps campaigns establish a clearer identification of who to target. We have been doing microtargeting for nearly two decades – including for the likes of Mike Bloomberg and Hillary Clinton.
In our work, we assign each voter to one of the following categories with a focus around three sets of voters:
- Base Supporters: Determine which exact voters are most likely to be supporting your campaign and who are most likely to vote and thus represent voters who you need to engage.
- GOTV Targets: Determine which voters are most likely to be supporting your campaign and who are less likely to vote and thus represent voters you need to target with GOTV efforts.
- Persuasion Targets: Determine which voters are most likely to vote but are presently undecided about which candidate they support and thus represent voters you need to persuade.
In short, this work allows us to identify your voters – and those most easily persuadable.
The lesson is clear – the right voter targeting wins tough races on Election Day!