The Honan Strategy Group (HSG) is a unique hybrid of political consulting firm and corporate research and data analytics firm, bringing together the best of both worlds to create winning strategies. At the Honan Strategy Group, we pride ourselves on offering our clients highly customized strategic services, with senior leadership involved in all aspects of an engagement.
Bradley Honan is the Founder & CEO of the Honan Strategy Group a strategic communications and research, and data analytics firm. Bradley’s experience over the last two decades working on political campaigns and leading strategic research efforts in the corporate sector enable him to provide his clients with insights and advice that gives them a competitive marketplace advantage.
Bradley’s work in politics spans over 20 years and has taken him all around the country and the world, including to the White House. He is an expert in developing winning strategies necessary to be successful in tough races and primaries.
Bradley began his career at the world-renowned political consulting firm of Penn, Schoen, and Berland, where he focused on developing the most effective messaging and targeting strategies in order to win tough races and persuade hard to reach swing voters.
He has worked on a wide range of Democratic political campaigns, overseeing the strategy and tactical developments of winning campaigns including for the likes of; Hillary Clinton for Senate, Mike Bloomberg, Jon Corzine, Mark Dayton, Congressmen Ed Towns and Elliot Engel, New York City Public Advocate Betsy Gotbaum, Brooklyn District Attorney Joe Hynes, The Democratic National Committee, among many others. He has helped advise candidates and political parties in countries such as; Belgium, Bermuda, Columbia, Great Britain, Italy, Israel, Macedonia, South Africa, Ukraine, and Venezuela and authored and conducted the single most accurate election day Exit Poll in Ukraine during the Orange Revolution.
Bradley’s work in the corporate sector has centered around brand positioning and identity, corporate reputation, messaging, crisis communications, and thought leadership.
For the past decade, Bradley has worked for some of the largest PR companies in the U.S. leading their research and analytics divisions. First with Edelman, where Bradley led the New York office of Edelman’s research and analytics department, and then for the past 7 years as CEO of KRC Research (the research company of Weber Shadwick), where Bradley integrated research, insights and analysis into their global offering.
Bradley has worked with a wide range of corporate clients across a variety of sectors including; Dannon, GE, Goldman Sachs, Kraft/Mondelez, Johnson & Johnson, Major League Baseball, Mars, Pepsi, Pfizer, PWC, Starbucks, and Verizon.
Bradley has spoken before a range of organizations about political marketing and communications including as a; visionary panelist at the Sentiment Analysis Symposium, the Public Relations Society of America, the American Marketing Association, a Campaigns and Elections Magazine Training Seminar, the Direct Marketing Association, the Chicago Chamber of Commerce, and Columbia University’s School of International and Public Affairs.
Bradley’s work has been recognized and reported on by outlets such as the NY Times, the Washington Post, the Wall Street Journal, Bloomberg, NBC, CBS, the BBC, Forbes, Fox Business, CNBC, USA Today.
Bradley holds both a Master’s Degree in Survey Research and Analysis and a Bachelor of Arts from the University of Connecticut. In addition, Bradley has studied at the London School of Economics.