Taking the Pulse of Consumers

We understand what is on the mind of consumers and how best to gather actionable consumer insights.

What’s on the Minds of Your Target Consumers?

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  • Honan Strategy Group drills down to help you understand with precision what is on and in the minds of your consumers.
  • With a focus on both quantitative and qualitative research, as well as cutting edge social and digital analytics, we gather insights that assist campaigns, brands and their agencies to better target and engage consumers.
  • Some areas of focus include:
Brand Equity
What equity does a brand, product or company enjoy and how does it most effectively build upon and differentiate itself?
CAMPAIGN OPTIMIZATION
How can a new brand or new campaign most effectively target and engage consumers?
Corporate Reputation
What messages and metrics matter most in terms of driving, building and solidifying corporate reputation?
Consumer Journey
What does the purchase process look like for your brand, product or category and how can you better understand what customers do and why they do it?

The Outputs from Our Work:

Strategy
We don’t just put a bunch of numbers or pretty charts in front of you. We help develop a customized strategy to achieve your desired outcomes.
Action
Research, data and insights are designed to drive and fuel decision making. We separate the “need to know” from the “nice to know.”
Moving the Needle
Research should be designed to help you understand how to achieve success — based not just on idle speculation, but on hard data and facts.