We have built a suite of proprietary technology which is driving innovation in 5 distinct areas of our work. The outcomes we have been able to achieve are:
Costs across our industry continue to increase. We have built a range of leading edge technology that enables us to perform our work more efficiently and thus at lower costs.
Improve Statistical Accuracy
Far too often, a client can only afford a phone survey sample size of 400 or 800 people. In our increasingly diverse world, that number is far too small. And furthermore, in an era when precision targeting can be achieved with media, such a modest sample size no longer suffices for providing reliable targeting insights. We have, therefore, built a data collection platform to gather more survey data, and do so at a lower cost.
In short we can collect MORE data than any other firm, at a LOWER cost.
Faster Delivery of Data
The world is moving quickly these days and survey results need to be delivered more rapidly. We have built technology to collect, tabulate, process, and visualize data faster than anyone else in our industry, speeding up the delivery of results to our clients, so they can be acted upon immediately.
Quick answers are vital – that means data collection and reporting needs to move much faster.
InstaSurvey and InstaTab allow us to do our work more quickly than any other firm in our industry.
Better Analytics and Analysis
There isn’t one way to test content – but what is done, must be comprehensive. Our tool offers the best insights using a range of testing methodologies.
Creative Testing: The ADvantage Advantage!
We have built the ADvantageTM tool in order to provide the most comprehensive 360-degree analysis of creative content.
The analysis and analytics we provide focuses on how to make the content better – not just determining whether it “works” or not. That means evaluating content across multiple dimensions.
Therefore, we have structured our tools so we:
- Employ standard pre and post metrics in the form of survey questions.
- Measure the message ‘pull through’ with targeted open-ended questions.
- Evaluate the content with a digital dial, on a moment-by-moment basis – so if there are weak moments they can be easily identified and eliminated.
- Utilize impulse engagement metrics – “vote”/ “buy” or “change channel”/ scroll away.
- Employ Emoji measurements to collect immediate emotional
ADvantageTM is run through either our online data collection platform GlobalOpinionResearchTM or by intercepting people in person with the Mobile Research UnitTM.
New Data Collection Methods
Certain audiences (like Millennials!) are only reachable via text messaging and that’s why we built a text messaging survey platform, so we can effectively reach your target audience, and gather polling data through texting.
Data Source Agnostic
Data is everywhere these days. In our work, we are no longer bound by just examining and analyzing survey data – we analyze voter data, sales data, usage data, social media data from a range of platforms, RFID data, and test content in our proprietary social media testing lab. And we also built our own data collection platform.
We have developed cutting edge tools designed to harness the most actionable insights from new and emerging data sets whether its harvesting data from social media platforms, pre-testing content on our social media platforms, or collecting survey data from our global survey platform.