Elisabeth is a Co-founder and Partner of the Honan Strategy Group – a strategic public opinion research and data analytics company.
At HSG, Elisabeth advises clients on how best to use data to meet their business and marketing objectives as well as leads our firm’s operations efforts. Elisabeth is also the point person for driving technology led business transformation, allowing HSG to achieve industry first innovations in data analytics.
Elisabeth has nearly 20 years of market research experience in the corporate, not for profit, and political arena.
Elisabeth’s primary focus has been in the branding and corporate reputation space and has spanned across a variety of industries including financial services, insurance, professional services, trade associations and consumer packaged goods.
She has worked for clients such as; AT Kearney, AXA Insurance, The College Board, CFA Institute, Emerson, Fidelity, FutureBrand, IEEE, Leo Burnett, Nationwide, Pepperidge Farm, and Wells Fargo.
Elisabeth has also worked for a wide variety of statewide elected officials and a range of nontraditional candidates, including many first time, female candidates.
Elisabeth got her start in politics working on Capitol Hill for the late Senator Daniel Patrick Moynihan where she worked both in his personal office, as well as the Senate Finance committee offices, assisting with legislative research and constituent outreach and communications. She also did a stint working for a leading DC opposition research firm where she did oppo research for several congressional challenger candidates, including field work in the actual districts.
In the corporate arena, Elisabeth has worked for several of the leading market research and data analytics firms, including Yankelovich Partners, Nielsen, and the Harris Poll, where she managed many large strategic client engagements, with a focus on brand health, brand positioning, and corporate reputation. Earlier in her career, she managed the Harris Poll’s corporate reputation ranking of the Top 100 Most Visible Companies in Corporate America and the EquiTrend Study, which measures brand health of the top brands in the U.S. over time. During her tenure, Elisabeth led research teams of 10+ employees and assisted with team operation efforts.
Elisabeth graduated cum laude with a B.A. in History and a minor in Political Science from Union College in Schenectady, NY.