We understand that it’s not every day you’re asked to take part in a one-on-one interview with a research firm. So we want to be completely transparent about who we are, why we’re reaching out, and what you can expect.

Who We Are
The Honan Strategy Group is a professional market research and strategy firm that works with respected organizations in the public, private, and nonprofit sectors. Our mission is to better understand people’s views, experiences, and priorities through thoughtful, confidential conversations. We are not selling anything — ever.

Why You Were Contacted
You may have received a message, call, or email from a member of our team inviting you to participate in a brief, scheduled interview. We’ve carefully selected a small number of individuals whose perspectives are especially valuable for this research effort. Your insights can help guide business decisions, public policy, or communications strategies — depending on the client and topic.

What to Expect

• A 20–45 minute conversation at a time that’s convenient for you
• Completely confidential — your name will never be shared without your permission
• A thank-you incentive for your time, usually in the form of a digital gift card or honorarium
• No sales pitch. No follow-up marketing. Just an honest conversation

Why This Is Real
We understand skepticism. Scams are everywhere, and it’s right to be cautious. But we’re here to assure you:

• We are a legitimate research firm with a track record of conducting hundreds of interviews each year.
• We never ask for personal identifiable or personal financial information.
• We only use your contact information to schedule the interview and deliver your incentive.

If you ever want to confirm who we are or speak with someone directly, our team is happy to verify any details. Just reach out — our contact information is below.

Thank you for considering participating — your voice matters.