Advocacy Ignition:
Mobilizing the Grassroots

At the Honan Strategy Group, we specialize in helping businesses, labor unions, trade associations, and issue advocacy organizations amplify their voice and impact on key policy matters. Through strategic, surround-sound grassroots and digital advocacy efforts, we engage with elected officials and policymakers at all levels—federal, state, and local.

Our unique approach, which we call “Advocacy Ignition," is designed to support and enhance your organization's government affairs and public affairs initiatives by giving a powerful voice to grassroots movements.

Our Strategy: Public Affairs as Political Campaigns

Recognizing the competitive nature of public policy, we deploy the most effective tools traditionally used in political campaigns to ensure our clients’ success. Our techniques include:

• Grassroots Coalitions: Building, organizing, and activating both traditional and social media-driven coalitions.
• Civic Chorus Patch Through: Engaging voters through targeted phone calls, emails, and physical mail campaigns. Learn more >
• Geofenced Digital Advocacy: Delivering precise digital messages to specific audiences based on their geographic location.
• PAC Fundraising and Mobilization: Enhancing Political Action Committee efforts to raise funds and mobilize supporters.
• Public Release Polling and Petitioning: Utilizing polls and petitions to gauge and build support for policy positions.

Our Approach: Outside In

We utilize an “Outside In" approach, employing a variety of pressure tactics and techniques to amplify the voices of our clients. This involves enlisting voters within a legislator’s district to help build our case and carry your message forward. Our key principles include:

Message Optimization: Utilizing data analytics, focus groups, and polling to craft compelling messages.

Leveraging the Press: Working with media outlets, to shape public opinion and set the agenda.

Authentic Grassroots Surrogates: Engaging real voices from diverse communities to communicate your stance on important policy issues.

Digital Advocacy: Reaching officials not only in legislative halls but also in their home districts via digital channels.

Activating Employees/Members: Mobilizing PAC members to act as critical advocates, underlining the importance of organized, collective action.

For our public affairs campaigns, we developed Civic Chorus, an AI-driven platform that facilitates unique, individualized communications from constituents to their elected officials. Unlike generic messages, every email and letter sent through Civic Chorus is tailored to reflect the genuine interest and engagement of the grassroots, ensuring that each message stands out and has a greater impact.